An Interview With Designer ‘Anorak’

We are delighted to bring you a new Blog Series – Interviews with Featured Designers on SE10 Gallery. Today’s interview is with Laurie from Anorak.


1.   When did you start out in business and were there any major challenges you faced?

I launched Anorak in 2008. Challenges included setting up supply chain and working from our tiny flat!

2.   Your company name; how did that come about?

I have always been a fan of the great outdoors, so Anorak seemed perfect.

3.   Looking at your style it would seem that your pieces are not only practical; however are definite pieces of art in its own right. How much time approximately is spent on designing each individual piece?

A great deal of time is spent on designing our collections. It’s important for us that the products are functional as well as beautiful to look at.

4.   Writers have writers block from time to time, do designers suffer designers block?

It’s always difficult in the early stages of the design process. Once an idea is up and running, things begin to fall into place.

5.   Do you live by a particular mantra / motto, if so what is it?

Not one particular mantra as such.

6.   Are there any exciting new collections about to be released?

We have our first green design currently in progress – Rolling Hills. We are also working on some very exciting new licensed ranges, which are top secret at the moment.

Designer Bio

The Anorak brand was launched in January 2008 by textiles designer Laurie Robertson after she graduated from the RCA. Anorak is a specialist in style driven, durable products for the home and outdoors. Anorak’s mission is to encourage people to bring a touch of the outdoors inside and a touch of the indoors outside.